An Actual Tantalizing Trailer

Let me be clear up front: I do not think this trailer for The Lincoln Lawyer makes it look like a good movie at all. It looks like standard Hollywood thriller junk (from a novel that is probably standard Best Seller List artificiality) with lead actors who put on their serious faces and voices (Ryan Phillippe sounds particularly wooden).

But this is the first trailer for a Hollywood movie I've seen in I don't know how long that doesn't give away the store. At about the 90 second mark - about the point when Matthew McConaughey says, "Is there anything you're not telling me?" - before the names of the principal actors are announced to shuddering music, I expected the rest of the trailer to spell out exactly what happens in the second half of the movie. Instead it provides increasingly short flash cuts with increasingly staccato music thumps.