Sunday, October 10, 2010

Universal Pulls Trailer for Vince Vaughan Comedy The Dilemma

Universal recently decided to pull its trailer for the upcoming Vince Vaughan comedy Dilemma because of its inappropriate and offensive (to some) use of the word "gay" in its opening. While I must admit I personally find the line funny as delivered by Vaughan I understand and agree with the sentiment that led Universal to pull the trailer.

(sorry, the original trailer is no longer available on YouTube)

I realize it's difficult for most people to understand why this particular use of the word "gay" is offensive to homosexuals, but I'll try. The problem with this is that "gay" has long been accepted by society as the common term for homosexuals, but it has also been appropriated as slang to denote something bad, something undesirable, something worthy of being the target of derision. I, too, am guilty of using the word this way. And while we should all make an effort to stop using the word that way, there is a difference between my using it with friends and Universal advertising their film to millions and potentially alienating a large part of their audience.

Still, the most offensive part of this trailer is its complete lack of a single funny moment. Dilemma looks absolutely awful (no surprise for a January release). And what a crap premise for a movie - this is what passes muster with studio heads nowadays? How can they stretch this "problem" out to feature length? I dread to find out. I absolutely can not believe Ron Howard has gone slumming so deep to make such garbage.


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